1.0Smart Insightshttps://www.smartinsights.comDave Chaffeyhttps://www.smartinsights.com/author/davechaffey/Setting the right digital marketing objectives | Smart Insightsrich600338<blockquote class="wp-embedded-content" data-secret="4qUTr6SqWm"><a href="https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/setting-the-right-digital-marketing-objectives/">Setting the right digital marketing objectives</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/setting-the-right-digital-marketing-objectives/embed/#?secret=4qUTr6SqWm" width="600" height="338" title="“Setting the right digital marketing objectives” — Smart Insights" data-secret="4qUTr6SqWm" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.smartinsights.com/wp-content/uploads/2018/04/Digital-marketing-plan-objectives.png765385It's essential that your digital marketing strategy features clear, SMART marketing objectives so that you have targets you can review performance against. Broader goals and vision can be useful too, to evangelize the benefits of digital marketing to the team. A recent report from Adestra highlights the importance of..