1.0Smart Insightshttps://www.smartinsights.comExpert commentatorhttps://www.smartinsights.com/author/guest-expert/False Marketing Metricsrich600338<blockquote class="wp-embedded-content" data-secret="NMcIBQ4uzp"><a href="https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/beware-of-false-metrics/">Beware of False Metrics</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/beware-of-false-metrics/embed/#?secret=NMcIBQ4uzp" width="600" height="338" title="“Beware of False Metrics” — Smart Insights" data-secret="NMcIBQ4uzp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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False metrics are the metrics that distract you from the metrics that really matter. They’re likely to be everyday KPIs, but they don’t really have an impact on the bottom line. In the world of marketing, false metrics appear all too often and it is commonplace to hear about the wrong metrics being measured and reported.http://www.smartinsights.com/wp-content/uploads/2015/07/140728_false_metrics-700x240.png